Who's behind this
I built Fredi. I named it after my sister.
Fredi is named after my late sister, Fredrica. She was efficient and methodical, friendly, and could relate to anyone she met. She was the one you went to with a problem, because she'd think differently and come back with a solution. Honest and reliable, every time.
There are people who build flashier AI than mine. I'm not trying to out-tech them. I'm trying to get you home for tea.
I'm Joash Perera, and I'm based here in Wakefield. I built Fredi around Fredrica's traits: it answers straight away, asks the right questions, treats every customer kindly and is honest about what it can and can't do. I build and look after every system myself, so when you book a call, you speak to me.
That standard comes from more than 14 years across brand strategy, creative direction and business operations. I've run my own businesses, worked in photography, logistics and client services, and managed people, including a team of ten youth workers alongside Lambeth Council, schools and the police. Six of those years were in Namibia, where I built my creative businesses and worked with organisations across very different industries.
I'm much more interested in solving a real problem than building AI for the sake of saying something uses AI.
- One personFrom first call to go-live and beyond
- 14+ yearsBrand, creative and operations
- 72 hoursFrom agreement to a live system
